The Fressnapf Group is growing vigorously on all channels in 2020 and is consistently driving its ecosystem

In particular, the online channel as a driver – a look at the Fressnapf ecosystem

The most important growth driver of the past year was the online channel: with an increase of 45 percent, the already ambitiously planned growth was clearly exceeded. “Unbelievable, but in the crisis year 2020 we far exceeded all of the goals planned for the anniversary year. In 2021, we will continue to attack both stationary and online in all countries and actively promote the consolidation of the industry on our own. We are planning over 100 new locations and additional online shops. At the turn of the year we already took over the Danish competitor ‘PetWorld’ with 36 locations and online shops “, says Torsten Toeller, founder, owner and chairman of the board of directors of the Fressnapf Group. Managing Director Dr. Hans-Jörg Gidlewitz adds: “On the way to an ecosystem for all animal owners in Europe, we will continue to pursue this expansive path vigorously and with high investments on all channels.”

Customer in focus and new competencies in view

“We have adapted our working methods to the changing conditions in order to act even more customer-centered and to inspire even more customers. This helps us both in acquiring new customers and in recruiting talented and competent new employees, ”emphasizes Fressnapf managing director Dr. Johannes Steegmann. Around 14,000 people from over 50 nations currently work for the group.

The corona pandemic has further strengthened the human-animal relationship 

“We have seen how the emotional relationship between humans and animals has intensified through factors such as social distancing, home office or short-time work, and there are more new pet owners. These findings help us to develop products, services and services that are tailored to the needs of our customers across all channels. That is the basis of our future ecosystem ”, Steegmann continues.

There for all pets in Europe, even in difficult times

“We are grateful that, as a systemically important dealer, we were able to safely look after pets in Europe during lockdown times. Everyone involved along the supply chain, our colleagues at the logistics locations and especially in the markets, played a major role in this. I would like to expressly thank them for their passionate commitment and for the fact that, despite difficult conditions, they were and are always there for our customers and their pets, ”said Torsten Toeller.

“Fressnapf has been committed to animal welfare for more than 30 years, and even more so in times of crisis. With our initiative ‘Animal Committed’ and the sale of friendship bracelets, we and our customers in Germany collected a new record of donations last year. In addition, well over 1,800 donation pallets with food and accessories were distributed to animal shelters, ”emphasizes the company owner, his affair of the heart. The exact donation amount will be published at the end of January.