From crisis to expansion: Kormotech’s road to growth

When the invasion of Ukraine began in February 2022, it impacted not only local businesses but also Europe and the rest of the world. Blocked transport routes – plus a maze of new regulations – threw the global economy into disarray. Faced with the dual challenge of meeting growing demand while navigating an increasingly vulnerable supply network, the pet food industry found itself at a crossroads.

Crisis management strategy

In the eye of the storm, Kormotech was confronted with a potential disruption of its supply chains as the invasion continued. It was its response to this crisis that would set the company apart. By embracing flexibility and fostering robust partnerships, Kormotech not only weathered the storm but emerged even stronger.

Adaptation and collaboration

At the heart of its strategy was a move away from rigid hierarchies towards a more fluid, responsive organizational structure. Direct lines to the CEO, and a culture of teamwork within and beyond the company’s walls, enabled Kormotech to adapt quickly to changing circumstances.

Strategic alliances with local suppliers underscored the importance of solidarity and shared purpose, proving crucial in maintaining operations under the most severe conditions.

Warehouse relocation

The company’s agility was also demonstrated in its response to import bans. Kormotech clearly needed a contingency plan. To make sure bans like these would not affect business, it needed to relocate its warehouses to a safer region. Opening a warehouse in Poland, Kormotech not only safeguarded its operations but also seized the opportunity to expand into Eastern Europe, setting the stage for future growth.

The road ahead

Kormotech’s journey through the turmoil of war is a testament to the power of foresight and adaptability. Next up is a 5-year journey to establish itself as a global industry leader.

Kormotech’s strategic ambition is to join the ranks of the world’s top 30 pet food companies. Its story proves that, even in the darkest times, resilience and innovation can pave the way to growth.