The future of happier pets through innovation

Established in 2007, and headquartered in Singapore, Valour Pets is a pet products company built on the pillars of innovation and technology. For close to 2 decades, it has been distributing several sought-after pet product brands, each catering to a different segment in the pet industry, across more than 25 countries worldwide.

Embracing added value

As pet owners themselves, the company has a keen understanding of the multitude of daily frustrations and concerns that many owners endure. As such, Valour Pets is dedicated to developing innovative and value-added products that can create significant opportunities for the company’s brands and provide better solutions for today’s consumers.

The 3 key brands are Aatas Cat, NUTRIPE and Bronco. These brands are representative of Valour Pets’ commitment to not only bringing the best to pets and pet owners alike, but also to offering a specialized selection of products that are valuable options for satisfying pet-related concerns.

Collaboration with leading experts

To constantly push the boundaries of innovation, Valour Pets works closely with leading experts in their field who share a similar passion for – and commitment to – the health and well-being of pets globally. From veterinary practitioners to nutritional scientists, their knowledge of animal clinical nutrition and advanced technologies plays a significant role in improving the company’s pet products.

For example, the key brand NUTRIPE is the result of continuous collaboration with skilled professionals to address the changing nutritional needs of pets across all life stages. Inspired by the raw meat diets that cats and dogs thrived on long before domestication, the innovative team behind NUTRIPE works closely with experts to grow and refine unique formulas that push the boundaries of nutritional science. This underlines that pets’ needs, health and well- being remain Valour Pets’ top priority.

Investments in a strong foundation

Valour Pets has made significant investments in establishing its manufacturing facilities in New Zealand. Besides adhering to stringent international standards and principles to safeguard the core quality of all its products, these facilities are equipped with cutting-edge technology. The manufacturing approach has been carefully tailored to fulfill the distinctive requirements of the pet product brands, and to continuously uphold their reputation for excellence in quality, consistency, food safety and sustainability.