Game-changing pet food packaging that consumers will love

Consumers have a clear idea of what they want from a pet food package: convenience. Easy to open, pour from and close again without spillage.

Storage should be simple, and sustainability is a key factor in their choices. Is there a single carton that meets all these needs and more?

Introducing: Tetra Recart®

Tetra Recart is an innovative packaging solution designed to address consumer demand while enhancing the pet ownership experience.

A study was conducted among 483 consumers in Italy, France and the UK, inviting them to try out a Tetra Recart package.

The feedback was overwhelmingly positive. This type of package not only meets key expectations, but also has new extra benefits for the user.

Pet owner priorities

Pets can be very unpredictable and their eating habits vary. So Tetra Recart offers a practical solution for when an entire portion isn’t needed. The package can be securely reclosed, keeping the food fresh for the next meal.

This feature resonated with 67% of the consumers in the study, significantly improving their experience compared to alternative packaging. For 59% of them, the possibility of reclosing the package is even a major factor influencing their purchasing decision.

Consumers also appreciate how easy it is to empty the package completely. Today’s consumers are more conscious of sustainability than ever before.

Among those surveyed, Tetra Recart was perceived as the most sustainable solution compared to other packaging options. It received top ratings for ease of disposal and its lower environmental impact, making it attractive to eco-conscious shoppers.

Shelf appeal

It helps that it looks great on the shelf as well. Tetra Recart stands out in the store, with 62% of consumers stating they would choose it over a traditional can if given the option. It was the most-liked packaging format following the trial period.

Tetra Recart is available in a variety of sizes, allowing brands to offer both small portion packs and larger quantities to meet diverse consumer needs. With its convenience, sustainability and strong consumer appeal,

Tetra Recart offers significant benefits for pet food manufacturers, owners and pets alike. So look no further than Tetra Recart – the future-proof packaging solution.