German DTC pet food brand closes investment
Provital received a capital investment to enhance its product portfolio and markets.
Munich-based EMERAM Capital Partners has invested in Provital, a German direct-to-consumer (DTC) dog and cat food brand. The amount of the capital injection has not been revealed, but funds advised by EMERAM are often over €700 million ($756M).
“We are delighted that EMERAM will give us even more opportunities and support to get in direct contact with as many pet owners as possible and to present our foods, snacks and supplements,” says Thomas Brandner, Managing Director of Provital.
The investment firm sees “great opportunities” in Provital’s product portfolio, such as the development of new markets and digitalization. “As a business development partner, we want to further expand Dr. Thomas Brandner’s successful business model in the coming years,” says Sven Oleownik, Partner at EMERAM.
Provital offers premium dog and cat food under its own brand, Anifit, via 2,000 specialist retailer in Germany and Austria.
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