GlobalPETS Case Study: From local pet food producer to a global player

This case study dives into how GlobalPETS helps Kormotech, a Ukranian family-run pet food company, increase its international footprint and why the collaboration has been instrumental in their growth.

Why work with GlobalPETS?

Starting as a local pet food producer, the company set its sights on increasing international awareness:

“Because GlobalPETS is the largest B2B community in the industry, we wanted to partner to put Kormotech on the European and global pet care map. In fact, GlobalPETS was the first publication we used for our large-scale marketing campaign.”

Kormotech’s exports grew from 15 countries in 2018 to 40 countries in 2023. By 2028, they want to increase their export share from 28% to 70%.

Preferred campaign types

Every year, Kormotech takes full advantage of the different campaigns that GlobalPETS has to offer: from the industry’s favorite international trade print publication PETS International, the GlobalPETS website, and the email newsletter.

“Direct product advertising shows our core competence, while our premium profile on the GlobalPETS website presents our identity, mission, and commitment to social impact. Aimed at different audiences, all needed to claim our success on an international scale.”

And the GlobalPETS Forum is the icing on the cake: the place to learn where the industry is going with endless networking opportunities.

Achieving advertising goals

Kormotech believes that it takes time and consistent communication about who you are as a company to build a reputation and establish relationships with key stakeholders.

“GlobalPETS helps us to match the communication standards of big, international companies. Learning to match the right tone of voice in articles, advertisements and other marketing tools in collaboration with GlobalPETS has shown to be effective in reaching a global professional audience.”

And the proof is in the pudding:

“Every year, these campaigns become more effective. There is a direct correlation between time spent and media impact on business growth. Our sales team is clearly seeing the results of this collaboration.”

Trade show success

One of Kormotech’s favorite marketing tools in the GlobalPETS arsenal is the email blast – the opportunity to send an email with only their message to the GlobalPETS audience.

“The email campaign we sent right before Zoomark 2023 resulted in a wow effect. The Kormotech export team saw a definite boost in the number of face-to-face meetings during the event.”

Recommendation for other companies

“If your company’s vision is to be a global player, if you have the ambition to grow worldwide and you’re ready to take the first steps into global markets, then a partnership with GlobalPETS and PETS International is your way to go.”