GlobalPETS Forum Award 2026

The GPF Award is presented annually to a company that has taken the pet industry by storm with its exceptional performance, innovative developments and marketing chops. After two and a half decades, it has become one of the most important awards in the industry.

Here are the finalists that are in the running for the GPF Award 2026:

Fiboo

Fiboo is a Polish brand creating ecofriendly, durable and stylish pet accessories. By managing the entire process locally — from material sourcing to production — it offers conscious pet owners sustainable, high-quality alternatives to mass-produced products, which are safe for both pets and the planet.

Q-Petfood

Q-Petfood is a pioneer in frozen fresh meat for dogs and cats, offering 100% natural ingredients for healthy, flavorful meals. Its international brand, PetFoodie, features innovative frozen meat chunks and mix-ins — making real meat enjoyment easy for pets and their owners.

Zee.Dog

Zee.Dog was created to connect dogs and people through design. Driven by creativity and love for pets, the brand crafts expressive, lifestyle-driven products that reflect the unique bond between humans and their dogs.

Non-stop dogwear

Non-stop dogwear is a Norwegian brand designing ergonomic, durable gear from the dog’s perspective. Since 2009, it has inspired active lives in over 100 countries — combining comfort, freedom and performance, and trusted by professionals and everyday adventurers alike.

Schesir

Schesir is an Italian pet food company known for using 100% natural ingredients and simple, minimal processing. Its cat and dog food aims to meet the nutritional needs of pets, just as nature intended.

Curious who will win in January 2026? Join us in Istanbul and find out!