Grooming for growth and wellbeing
PETS International spoke with Dr Roger Mugford, CEO and owner of The Company of Animals, about the huge potential of the grooming market and the pet industry’s role in it.
Market potential
A full 90% of dog owners have a dog that needs grooming, a survey by The Company of Animals found. Almost all dog owners have regular dog grooming requirements that would benefit from grooming products. While many already buy products to address their dog’s needs, many would consider purchasing products for specific grooming issues. So there is a huge growth potential within the dog grooming market.
DIY grooming products
Some 78% of the dog owners groom their dog at home themselves each month. Of these, three in ten groom their dog at least weekly, suggesting that there is a strong market for more consumable domestic pet grooming products.
What can the pet industry do?
The pet industry needs to maximise the consumer trends we are experiencing globally. One of these trends is the transformation into a digital society. People can influence other consumers’ views and opinions on products and services online which could have a huge impact on consumers’ purchasing decisions and overcome purchase barriers.