Gustaf&Evita | Sweden

All the products breathe function in tasteful designs made from high quality materials, which is a perfect fit for the modern pet owner.

Background

Gustaf&Evita was founded in 1994 in a studio in central Stockholm. The founders met through a shared passion for dogs, and Dachshund Gustaf met Yorkshire Terrier Evita, which formed the foundation of a company still successful today. Unique for its time, patterns were created and individually fitted exclusively for all breeds. Designs were produced in-house, and an official studio still exists today. Behind every product and design there is a story — these have been developed over time by loyal dogs, cats, loving owners and veterinary experts.

Product range

All the products breathe function in tasteful designs made from high quality materials such as high-tech micro, leather and merino lamb wool. Collars, harnesses, leashes, coats, and accessories are available for all breeds. Collections are found in different ranges such as The Walk, Weekdays, Wardrobe, The City, and Motorcycle/Convertible. The aim is to provide the latest design and product developments continuously to their customers.

Relationships and values

Highly prioritized are strong relationships and customer service. Working closely with a family-run factory in Bulgaria with strong connections to Sweden, all the materials are produced within the EU. The company values environmental strategies and incorporates this into all its packaging and delivery methods. Customers place orders through the online Boutique or by attending expos and fairs, and customer feedback and communication is a weekly activity at this proactive company.

Gustaf&Evita greatly appreciates retailers with a boutique atmosphere, where the unique collections stand out. Retailers are interested in trends, focus strongly on customer service and tend to be smaller-sized shops where the customer’s expectations and wishes are of central importance.

Trendsetters

The company continuously sets trends in the market and produces must-have products before larger competitors do. The idea, which has been the same since day one, is to extend mum’s and dad’s own personal brand as various new collections are released every year. A typical Gustaf&Evita customer has a wardrobe of dog products and tends to become a loyal, returning consumer.

The company is now interested in entering a larger market outside Scandinavia, attracted to boutiques which have an eye for fashion and trends. Its mission is clear: to be the preferred choice for the modern dog owner.