Hesitating about going virtual? The time for AR and VR is now!

From online to real life

Digitised products, whether it is pet toys, rabbit hutches or dog beds, can be used for your webshop, marketing campaigns or even in a virtual showroom. Virtual Lab 17 has digitised 150 of Petrebels’ collections of scratching posts for cats. Now, customers can simply choose a scratching post on the Petrebels website and place it in their own living room, full size. And they only need their smartphone to do so. That enables them to experience what the product looks like in ‘real life’ and even walk around it.

Imagine how this adds to your customer experience. And it leads to higher conversions and fewer returns, because you are giving your customers a very precise expectation of the product they are buying.

Augmented is accessible

The time to go virtual is now, because this technique – with an app no longer required – was released just a year and a half ago. And it is booming. Both Google and Apple are investing in the possibilities of the virtual world. It will not be long before Google starts offering (and pushing) 3D results like AR in their search engine.

Simply because trying out a product in your own home adds to the buying experience. And Google wants to cater to the needs of their clients the best they can.

Measurable and value for money

Digitising really pays off. And that is not only based on Virtual Lab 17’s and their clients’ experiences, but also on research conducted by Shopify, a webshop software supplier with over one million clients. People tend to buy more, return less and have a better online experience. Also: everything they do, where they click and how long they look at your product, is registered. So the return on investment of digitising your product is measurable.

Curious to learn more? Virtual Lab 17’s presentation at the GlobalPETS Forum 2022 will tell you all about Augmented Reality and Virtual Reality (VR).