The new partnership with Zurich-based multinational DKSH is expected to push the firm’s portfolio in the Southeast Asian country.
Hill’s Pet Nutrition Asia has entered into a strategic partnership with DKSH, appointing the Swiss company as the official distributor for its cat and dog prescription and science diet lines in Malaysia.
The American pet food producer will expand its retail market presence and product visibility by using DKSH’s extensive distribution network in the country, which has been present since 1923.
The logistics company says it will also handle sales, merchandising, distribution and logistics, credit and collection and field marketing services.
DKSH notes to GlobalPETS that the rising demand for pet food in Malaysia and a noticeable surge in interest in premium cat and dog food were the main reasons that pushed the partnership.
“By harnessing DKSH’s robust distribution capabilities and Hill’s Pet Nutrition’s exceptional pet food offerings, we are confident in our ability to drive market penetration and reach a wider audience of pet owners,” says Puneet Mishra, Head of Country Management and Vice President, FMCG, DKSH Malaysia.
The latest articles
US: Veterinary revenues on the rise despite fewer visits
As pet visits decline post-pandemic, diagnostic testing emerges as a key driver of veterinary income. GlobalPETS dives into the findings of a new research.
Younger generations in Italy more open to having pets over kids
A recent survey reveals differing attitudes toward pet ownership, travel and spending between younger and older Italian pet owners.
US: pet welfare plays a significant role in home renovation decisions
Owners care for their companion animals by incorporating pet-friendly home upgrades like grooming and feeding stations.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.