In the firm belief that pets deserve only the very best there is, holapet works exclusively with leading brands in the food, hygiene and accessories markets in Iberia. The company distributes outstanding products, for virtually every kind of pet.
Over 30-years of experience
Going way back to 1989, seed was planted when Manuel Ferrer’s company – called PS AMIGO – invested all its assets in the purchase of a container full of IAMS’ Eukanuba. On arrival in Barcelona, the container went to a storage facility where it was left unopened for months.
The Spanish market was yet to get accustomed to premium products for pets. In fact, selling high-price food proved to be extremely difficult.
Successful sales
Trade shows, fairs, vets and breeders were visited to convince the market of the benefits of the innovative and high-value properties of this premium pet food.
Over a twenty-year period the firm, in the meantime re-named Iberamigo, grew to be amongst the biggest distributors in Spain with over 100 employees and a rapidly growing turnover.
New partnerships
Five years ago, the long-term partnership between Eukanuba and Iberamigo was ended. It was then that Lluc and Montse Ferrer, Manuel’s son and daughter, decided to leverage on their experience and launch a new company: holapet. This company represents Ferplast, the leading, high-quality pet-accessories manufacturer, in Spain.
The company’s deep understanding of how innovation and quality benefit both pets and their owners, has meant that it continues to be a leading distributor in the Spanish market.
It now also partners with other leading brands, including Bunny Nature – whose approach to small mammals nutrition is unparalleled – Vafo, distributing their superior petfood Carnilove across Spain, and Melanie Newman’s premium canine grooming products across all European markets.
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