Holapet | Spain

Over 30-years of experience 

Going way back to 1989, seed was planted when Manuel Ferrer’s company – called PS AMIGO – invested all its assets in the purchase of a container full of IAMS’ Eukanuba. On arrival in Barcelona, the container went to a storage facility where it was left unopened for months. 

The Spanish market was yet to get accustomed to premium products for pets. In fact, selling high-price food proved to be extremely difficult.

Successful sales

Trade shows, fairs, vets and breeders were visited to convince the market of the benefits of the innovative and high-value properties of this premium pet food. 

Over a twenty-year period the firm, in the meantime re-named Iberamigo, grew to be amongst the biggest distributors in Spain with over 100 employees and a rapidly growing turnover. 

New partnerships

Five years ago, the long-term partnership between Eukanuba and Iberamigo was ended. It was then that Lluc and Montse Ferrer, Manuel’s son and daughter, decided to leverage on their experience and launch a new company: holapet. This company represents Ferplast, the leading, high-quality pet-accessories manufacturer, in Spain. 

The company’s deep understanding of how innovation and quality benefit both pets and their owners, has meant that it continues to be a leading distributor in the Spanish market. 

It now also partners with other leading brands, including Bunny Nature – whose approach to small mammals nutrition is unparalleled – Vafo, distributing their superior petfood Carnilove across Spain, and  Melanie Newman’s premium canine grooming products across all European markets.