Holland Animal Care | the Netherlands

Distributor and producer

Founded in 1987 by Gerbert Hofman as a company specializing in medicine and supplements for cattle, Holland Animal Care has now grown into an international business with 70 employees, distributing more than 8,000 products in more than 40 countries. In the early years of the company, the products were only related to cows, sheep, horses and agricultural products. In 2003, the company introduced the first items for dogs, cats and other small animals. Entering the pet market was a very conscious decision, despite the competition already being quite fierce. That is why Holland Animal Care decided to invent its own niche and introduce products of very high quality. At present, all major brands such as Kong, JW, Chuckit, Jolly, Dog Comets, Country Dog, et cetera, are available.

In October 2017, a completely new line of dog toys was introduced, providing a 100% guarantee for customers. Should a dog happen to destroy one of the toys, the customer will immediately receive a new product.

This does not only reflect the quality standards of the company, but also its attitude to customer satisfaction. As the original clients of the business were farmers, building healthy relationships with its customers has always been at the core of the business. A team of twenty sales representatives travels to all the company’s customers throughout Europe, providing all necessary information about products and services.

Feed supplements

Holland Animal Care also produces feed supplements at its own facilities in Wierden, the Netherlands, adhering to the strictest hygiene standards (GMP+ HACCP). Supplements and care products are produced under its label Excellent or under several private labels throughout Europe. A special team of employees is responsible for the production of these products, the relevant quality control, and adequate labelling.

Everything is done in-house, making the company a unique player in the international market in animal care products for pets, horses, cows, sheep, pigs and rodents. A whole range of products is ready for ordering at the click of a mouse.

Agricultural dealers, equine stores, pet shops and veterinarians can order directly. The website is easy to use and offers competitive prices for all major brands, but also for its own supplements.

It also showcases innovations in the market, information on laws and regulations, tested products and much more. Basically, the website is not just about ordering products: it is a one-stop service portal.

Smartshipping

The company has also introduced Smartshipping. If a dealer wants to order a product for a customer and does not yet have it in stock, it will be sent to the consumer on the same day in the dealer’s name.

This service covers the entire European continent. Here the benefits of online and offline purchasing come together to provide the best customer experiences for both consumer and dealers. A unique win-win situation.

In the end, what it comes down to is providing the best quality on offer combined with great customer satisfaction. This philosophy has made this family business a modern, innovative global company that is one of the leading distributors and producers in Europe. 2018 will bring Holland Animal Care to all major trade fairs, such as Anido, Iberzoo+Propet, Interzoo, Dibevo, Eurotier and Spoga.

The company will also be moving into a new office building, three times bigger than the one it has now. This one-stop shop distributor is ready for the future.

INTERZOO – HALL 4, BOOTH 626