Improving pet wellbeing by shaping gut microbiota
According to market research, over 80% of new pet food product launches make some health-related claim. Functional ingredients are a must for pet food manufacturers, but these must be carefully sourced, safe, and documented for their benefits.
Wellbeing
The first concern for any pet owner is the wellbeing of their beloved pet. There are four main principles commonly used to assess animal wellbeing: good feeding, go…
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