The increasingly important role of packaging and design in the pet accessories market
The pet accessories market is booming. Up till now though, marketing activities have been mainly B2B. Not for long anymore! Now that a significant share of sales is shifting to online, B2C is showing the way. With this shift come new packaging and design requirements.
Flagship stores
Especially in the field of luxury accessories, there is an upcoming trend amongst manufacturers to address consumers directly. A good example is HUNTER which…
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