Innovation in the pet food world
MSM Pet Food is a ‘Made in Italy’ company founded in 2008 based on an idea of Luca Mognetti, who identified a business opportunity in the dynamic pet food market.
Production
Since the start of the company, it has grown steadily, thanks to the commitment of all company departments. Today, MSM offers a wide range of products for dogs and cats.
The company has innovated the philosophy of selective extrusion: using innovative technologies only the starches in pet food undergo the extrusion process, while all other ingredients are added in further steps by cold processes. The quality of the food is guaranteed by this production process, in which the transformation of the ingredients is done without altering their nutritional characteristics. In this way, all organoleptic and nutritional properties are preserved.
The company’s production facility includes a double extrusion line, a highperformance Clextral extruder, a double mixing line, and a filling and palletising line (600 bags per hour). This adds up to a production capacity of 30,000 tons per year.
Products
The company produces three different pet food lines under its own brands. MSM is also an ideal partner for the production of private labels for those companies who want to distinguish their product from the traditional brands in the market.
The revolutionary concept of its ‘3+ Kibble’ is at the heart of all company recipes. First comes a light core of starches, extruded to be digestible. The second layer is a layer containing animal proteins, mineral substances and vitamins. This layer is coldly mixed to preserve all the energy. And finally, the third layer of animal fat coating adds taste to the mix.
The result: truly healthy foods, tailor-made to fit the size, age and specific needs of pets.
The company’s tasty and highly palatable pet foods have been designed for the wellbeing of animals with different nutritional needs and for all those dogs and cats that need a fresh energy boost. All pet foods are of the highest quality at the right price.
And, as they say: The proof of the pudding is in the eating. And eating is what pets have been doing all those years that MSM has been providing them with pet feed that is a cut above the rest.