Innovation in the US litter market
Like all pet product categories, the litter market is not standing still. What is more, while conventional cat litter is the go-to choice for cat owners, the market is developing on many levels.
High brand loyalty
Packaged Facts estimates the US cat litter market at $2.8 billion (€2.5 billion) in 2019. As in many other countries, the litter market in the US is a matu…
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