Inspired Pet Nutrition acquires Butcher’s Pet Care

British pet food manufacturer Inspired Pet Nutrition (IPN) has confirmed the acquisition of Northampton-based Butcher’s Pet Care for an undisclosed amount.

The purchase is expected to help the new group strategically expand its European footprint. According to a company statement, Butcher’s is already the second most popular dog food brand in Poland.

“[The] Butcher’s brand portfolio and business are highly complementary to IPN and consistent with our vision and strategy to expand the business and create a portfolio of natural, wet and dry pet food brands with superior nutrition, which is affordable and accessible to all pet owners,” notes Arthur van Benthem, the group’s new CEO.

The deal is expected to close in the fourth quarter of 2024.

UK consolidation

In 2023, IPN reported £200 million ($263.9M/€236M) in sales revenue. Both companies are expected to hit combined gross sales of approximately £350 million ($461.49M/€413.34M), predominantly comprising branded products.

The transaction is also believed to strengthen IPN’s position as one 1 of the UK’s 3 biggest pet food manufacturers over the next 5 years. It will also expand its portfolio by offering more affordable and superior natural, wet and dry pet food brands.

North Yorkshire-based IPN owns the Wagg and Harringtons pet food brands, while Butcher’s is known for its 3 wet food brands (Butcher’s, Blink!, and Classic).