Integrating traditional Chinese medicine: the Asian secret for pet wellness

With pets increasingly moving from sleeping by the door to curling up on their owners’ beds, it’s evident that pet wellness is more valued than ever.

For example, the European pet supplements market is projected to grow from $259.8 million (€240.6M) in 2024 to $426.74 million (€395.25M) by 2032, at a compound annual growth rate (CAGR) of 6.4%, according to Credence Research.

LitPet recognized this trend early, integrating traditional Chinese medicine (TCM) with modern pet care to offer pets a holistic path toward longevity and vitality.

Harmonized philosophy for pet health

TCM is based on the principles of Qi (vital energy) and the balance of Yin and Yang within the body. These are all critical elements for optimal pet health.

When properly harmonized, Qi is essential for digestion, immunity and energy. In TCM, Yin represents calm energy that is always present, rooted, slow and steady. In contrast, Yang, as modern science highlights, embodies fast, actively changing energy that moves forward to prevent stagnation.

This dynamic flow of vitality provides energy and movement.

Interest in TCM for pets has surged globally, with searches in veterinary literature increasing by more than 1,000% from 2011 to 2020, according to PMC NLM.

This shift in pet care philosophy reflects a larger trend of pet owners seeking preventative and holistic wellness practices that go beyond traditional veterinary care.

“We’re witnessing a fundamental shift in how people think about their pets’ health,” says Stephen Hu, founder of LitPet. “Pet parents want solutions that don’t just treat symptoms, but support long-term wellbeing.”

Enhancing modern care with ancient wisdom

LitPet emphasizes complementing rather than replacing traditional veterinary medicine. The company’s supplements address both symptoms and underlying health issues, promoting a balanced approach to pet wellness.

“Most pet parents don’t know where to begin with concepts like Qi flow or ingredients like chicory root extract,” explains Stephen. “Our platform translates these ancient traditions into practical, science-backed wellness solutions.”

What sets LitPet apart

At LitPet, precise formulation is essential. Combining traditional wisdom with modern veterinary science, the ingredients are carefully balanced to ensure products deliver effective results without harmful excesses.

Recognizing that even natural ingredients can be unsafe at high dosages, the company maintains strict quality control standards for safety.

LitPet is dedicated to supporting pet owners who prioritize prevention over quick fixes. “What makes me most proud is seeing pets thrive when owners combine modern veterinary science with 3,000 years of healing wisdom,” says Stephen. “That’s optimal medicine.”