Interzoo: Market developments under the magnifying glass

The segmentation of products in the global pet supplies industry has become increasingly fine- grained, with trends like the humanization of pets and the premiumization of products leading the way. In their wake, lifestyle is also becoming increasingly important – both in product design and in the choice of distribution channels.

The importance of lifestyle

“Pet parents are increasingly aiming to express their bond with their beloved furry family member. More and more, pet products need to match the lifestyle and attitude of the pet parent,” explains Gordon Bonnet, Managing Director of WZF – Pet Industry Services and the German Pet Trade & Industry Association (ZZF).

In fact, people sometimes even buy pet products as complementary accessories when buying clothes or products for themselves. “With the pet being regarded as a true family member, we’re starting to see an effect on retail segments as well. Pet products are now appearing in furniture stores or bakeries, where we would not traditionally expect them,” he adds.

Diverse with international appeal

These developments will be reflected at Interzoo, which is the industry’s leading gathering of established players, innovative start-ups and exciting products from around the globe. “Interzoo is the most important place to maintain and expand contacts, to follow trends, to initiate business and to be a part of the pet industry,” says Dr. Rowena Arzt, Head of Exhibitions at Interzoo organizer WZF.

The huge diversity and the international appeal of Interzoo are 2 strong reasons for new market entrants to attend the 4-day event. “More than 10% of the exhibitor registrations so far are newcomers to Interzoo. We’re very pleased to see this market dynamism and welcome them to the ‘world of pets’ at Interzoo,” comments Dr. Arzt. With 7 months to go until Interzoo 2024 (7-10 May), companies from more than 60 countries have already registered – and there will be more to come.

High-quality supporting program

Interzoo offers an attractive supporting program with insights into hot topics and trends within the global pet industry. The Fresh Ideas Stage puts a special focus on start-ups presenting innovative products. On top of that, exhibitors and visitors can benefit from numerous conference sessions on specific markets and regions, while the Interzoo Party is a prime networking event. Interzoo 2024 is complemented by Petfood Forum Europe, which will take place on May 6, one day before the exhibition starts.

Register to exhibit or attend now at interzoo.com/en