Introducing Shrimp-UP! – Tropical’s new food line for shrimp

One of the fastest-growing trends in the freshwater aquarium hobby is ornamental shrimp keeping, which attracts more and more aquarists around the world.

Tropical has responded with Shrimp-UP! – a new food range developed for all species and color varieties of freshwater shrimp.

A complete feeding program

The line includes six foods that can be freely combined. The range has been divided into two groups: three functional foods for daily use and three ‘superfoods’ that add variety to the diet and support shrimp health.

The functional foods are based on Tropical’s own Booster formulas and high-quality ingredients such as insects, krill and squid. Their formulations support the daily needs of shrimp, including growth, immunity, reproduction, coloration, proper molting and the development of a strong exoskeleton.

In turn, the superfood products have been enriched with algae, leaves, flowers, vegetables, herbs and phytobiotics, providing shrimp with natural ingredients that support health and proper development.

The entire line was developed with user convenience in mind. The foods come in the form of sinking blocks, which make it easier to feed small crustaceans and do not contaminate the substrate.

The products are available in two packaging options: handy 10g sachets and 45g tins. This makes it easy to tailor the offering to the needs of various customer groups. An additional advantage is the clean ingredient list, free of artificial colorants, flavor enhancers and preservatives.

Retail opportunity

For pet stores, Shrimp-UP! is not only an attractive new product but also a real opportunity to increase sales. The complete line of six products helps raise the average shopping cart value, and the clear distinction between functional foods and superfoods makes it easier to recommend additional products. Additional support includes point-of- sale (POS) materials, a ready-to-use display stand, consistent marketing communications and a social media campaign prepared by Tropical.

Shrimp-UP! is an offering for stores looking to expand their product range in the aquarium segment. Thanks to high-quality ingredients, a comprehensive approach to nutrition and the recognizable Tropical brand, this new line helps build customer trust and effectively meet the needs of shrimp hobbyists and breeders.

Tropical invites PETS International readers to add Shrimp-UP! foods to their product lineup and take advantage of the potential of this new product.