Investing in growth
Turkey’s largest dry food producer, Lider Petfood, increased its annual production capacity by double digits in the past 5 years, reaching 220,000 tons with its 2nd factory investment in 2021. Now it is investing in cat litter too.
Pandemic restrictions generated great momentum for the pet food industry, as levels of pet ownership rapidly increased. Lider Petfood has been able to respond well to the increasing demand, with its flexible production capability, effective raw material supply planning, and 5-line production facility.
Wide product assortment
The company manufactures more than 400 different pet foods, treats, and cat litter products under 13 brand names. The Reflex brand has the biggest product assortment, with dry foods, wet foods, treats and cat litters – very few brands have such an attractive portfolio of a wide range of products.
Taking confident steps globally
As the biggest pet food producer in Turkey, Lider Petfood is also the country’s largest pet food exporter, selling to more than 60 countries. It continues to expand its global market.
Since establishing a distribution hub in March 2019, the company is able to provide a cheaper, faster, and more convenient service to its international partners. It can now leverage this to further strengthen its position in the global pet market.
Investment in bentonite litter
In 2020, to meet the increasing demand for cat litter products, the company set up Lider Pet Bentonite. It went on to invest in Bentonite mining areas, as well as a cat litter facility that started production in August 2021. With the capacity to produce a total of 50,000 tons/year, Lider Pet Bentonite will focus on producing a wide range of white bentonite cat litter products.
