IQI Certified Petfood Ingredients | Netherlands

Trusted international supplier

Established in 1994 as a local trading company in raw pet food materials, IQI has grown into a trusted international supplier of premium claim ingredients. Controlling an extensive global supply chain and supporting private storage and handling facilities in Europe and the US, the company caters to the needs of top brands in the pet food industry. Over the years IQI has built an impressive track record in developing new products and manufacturing processes. The company continually invests in expanding and strengthening partnerships around the world. IQI firmly believes that longterm relationships are the key to lasting success. In close cooperation with both buyers and suppliers, anything is possible. Over the past 22 years, this conviction has proved to be very rewarding.

Collaborative innovation

IQI embraces a pure and simple philosophy: quality comes first. And no efforts are spared to ensure quality. Throughout the supply chain, from farm to warehouse, IQI closely monitors and controls the integrity of all base materials. The company also focuses on collaborative innovation, as a means to improving quality.

“At IQI, we’re intrinsically motivated to contribute to our partners’ success,” says founder and Managing Director Sven Gravendeel. “We are keen to build on our solid relationships and explore new ideas and work out concrete solutions together. Whether it concerns a completely new product or an improved rendering machine, real progress is made in balanced collaboration.”

This innovation-driven approach has resulted in a unique product portfolio, offering some of the most exotic pure ingredients. Ranging from chicken to quail and buffalo to lamb, IQI provides products in 25 different categories and in 54 varieties. Premium meal, frozen meat or gourmet oil, they can adapt it to anyone’s preferences.

Quality Passport

Following its relentless focus on quality and product integrity, IQI recently introduced a unique seal of guarantee. In 2015, the company rolled out the ‘Quality Passport’, a file detailing all stages in the production process. Buyers and suppliers now have documented proof of product origin and integrity, and with it piece of mind. This is an unparalleled way of providing unrestricted and clear insight into the supply chain.

At any given stage, buyers and suppliers can verify how different base materials are being handled, treated and transported – safely and with due regard for product integrity. IQI seeks to maintain the highest quality standards throughout the supply chain. No detail escapes the company’s critical eye. The IQI Quality Passport is proof of that effort.

Minimize business risk

Although revolutionary in the pet food industry, the idea of introducing product certification comes natural to IQI. “The Quality Passport is logical result of our company philosophy,” explains Gravendeel. “We are here to support our clients and contribute to their success. One way of doing that is to help them minimize business risks. When you work with and advertize claim ingredients, the threat of lawsuits is ever-present. The moment you fail to follow through on your claim, accidentally selling chalk for cheese, the competition would have a field day in court. By giving insight into the supply chain and providing documented proof of product quality and integrity, we can reassure our partners.” 

The Quality Passport is all about transparency and traceability, supporting the main objective: accountability. Gravendeel: “With our passport in hand, you can rest assured that you’re working with the real deal. At IQI, we don’t mix materials and we have the documents to prove it.”

Emphasizing integrity

With all the effort put in, it is clear that the company has big plans for the future. Already globally recognized as a trusted supplier of premium pet food ingredients, IQI is serving a growing number of pet food producers, including the top twenty world leading brands, from strategic locations in Europe and the US. However, the company strives to make a lasting impact on the industry. In the words of Gravendeel: “We’re not in for the quick buck, we’re out to establish long-term relationships.”

Trust is hard to gain but easy to lose, and nowhere more so than in the pet foodindustry. That is why IQI emphasizes integrity. With respect to their products, but also in communication. They choose to be honest about their business and the industry. The recently launched corporate campaign is illustrative of this open approach. It is a clear message with a simple take-away: deliver what you promise. Gravendeel: “For the industry this might be revolutionary, for us it’s the motto we live by".