Jinx is set to expand its retail footprint after $17 million investment

Jinx has raised $17.85 million (€15.9M) in a Series B funding with investments from existing investors, The Merchant Club and Align Ventures.

The company believes that this new capital injection underscores Jinx’s capacity to thrive in challenging environmental and economic conditions. 

The capital is expected to boost the company’s distribution in key retail channels across mass retail, grocery, and e-commerce. The company is also focused on product innovation and driving the dog food category into the present with ingredients that have been scientifically proven better for modern-day dogs.

“This round of financing not only allows us to strategically expand our retail footprint and penetrate more households but also to make significant investments in innovation, marketing, merchandising and people,” says Terri Rockovich, Co-Founder and CEO at Jinx.

“If there’s one data point we feel most proud of, it’s that Jinx is driving category growth via incremental customers, and if we get the chance to compete in the dog’s bowl—we’re the clear favorite,” she adds.

About Jinx

Jinx was launched in January 2020 and has since shifted its core business from DTC to retail partnerships. With presence across Walmart, Target, PetSmart, Albertsons, Safeway, Shoprite and Giant, Jinx has generated $45 million (€41.2M) in revenue this year.

The company’s latest executive appointment was Kyle Banahan, who joined Jinx as President in the fall of 2022 following his role as Chief Commercial Officer at Amplify Snack Brands.