Josera | Germany

Josera is specialised in first-class pet food that is ‘Made in Germany’ with a clear conscience in terms of pets, people and the planet.

Clear conscience

For almost 80 years, the Josera brand from idyllic Bavaria has specialised in producing the best-quality pet food with a clear conscience. As such, the company takes responsibility not only for pet health but also for people and the environment.

Quality in the feeding bowl

In order to meet the highest standards, the company exclusively uses high-quality ingredients and relies on its extensive experience. The result: highly digestible and extremely easy-to-tolerate recipes with proven excellent acceptance. All recipes are developed and regularly tested at the accredited in-house laboratory by a team of nutrition experts.

A varied selection for cats and dogs

Each animal has its own individual requirements, but the company’s very varied pet food selection offers the right menu for every type of pet – from the mellow couch potato to the agile bundle of energy, and from young pets to seniors. The Josera brand also provides species-appropriate food for sensitive four-legged friends with food intolerances or allergies.

Eco-awareness

Sustainability plays a very important role for the German company, which is why making its entire production process climate-neutral has been such a major milestone. The recipe for success: avoid CO2 wherever possible, reduce CO2 where it cannot be avoided and compensate for surplus greenhouse gases by means of other projects.

To achieve this, the pet brand looks at the entire value chain of its products, from the creation of the raw materials, through production and packaging, to delivery of the product to the customer’s home. This end-to-end view makes Josera a pioneer in the international pet industry.

A large number of on-site measures are helping the company to achieve its goal of climate neutrality. These include state-of-the-art production facilities, regional raw materials sourcing and suppliers, electricity generation using the outstanding primary energy efficiency of the company’s own power plant, and product storage at a high-bay warehouse constructed from regionally sourced PEFC-certified wood.

Lastly, for many years Josera has been compensating for all its unavoidable on-site emissions through its active involvement in a project to conserve a 216,000-hectare area of forest in the Ntakata Mountains in Tanzania.