These iconic brands have ventured into the pet industry

Iconic brands are stepping into the pet industry with innovative product launches, from superhero-themed accessories to premium pet footwear.
The pet industry has recently witnessed some collaborations with iconic brands to launch new products.
Zee.Dog x Marvel
Brazil-based premium pet product brand Zee.Dog has collaborated with the American media franchise Marvel to launch a unique collection of pet accessories featuring iconic superheroes such as Spider-Man, Wolverine, Hulk, Black Panther and Thor.
The limited-edition launch includes classic pet leashes, collars, harnesses, squeaky and plush dog toys and food-grade melamine bowls.
“When we sat down with Disney to discuss the collaboration, we decided to bring back that nostalgia of the last decades and explore the characters in their early years,” says Thadeu Diz, Creative Director at Zee.Dog.
Prior to this partnership, the company also collaborated with Netflix’s Stranger Things.
Crocs
The American footwear company, in partnership with premium pet company Bark, launched limited-edition pet crocs for dogs, expanding the fanbase of the iconic shoe.
Pet boots were launched in 3 sizes for dogs weighing 15 to 80 pounds.
The product was launched during the company’s “Croctober” event, celebrating the diversity of its fan base through product innovation.
Bark & Graham
Premium home furnishing retailer Williams-Sonoma’s portfolio monogramming lifestyle brand Mark & Graham has recently launched a new collection of pet products under the Bark & Graham label.
The new collection expanded the brand’s offering by 250 products, including pet beds, bowls, collars and apparel, including festive pet sweaters and trendy puffer vests.
The items feature colorful block prints, plaids and bold stripes, reflecting the elevated design aesthetic that is iconic to the parent brand.
“Bark & Graham was created as a premier destination for high-quality pet products that you would proudly give as a gift or be excited to receive,” notes Kate Lesher, Senior Vice President of Mark & Graham.
ORIJEN Pet Food x Disney
ORIJEN Pet Food partnered with Disney to celebrate the release of Mufasa: The Lion King, which debuted in theaters in December 2024.
The collaboration highlights ORIJEN’s focus on high-quality pet nutrition, featuring ‘WholePrey’ ingredients designed to resemble the prey big cats eat in the wild.
At the world premiere of Mufasa: The Lion King in Los Angeles, ORIJEN hosted a live silk-screen printing station that offered exclusive bandanas.
“We believe that our domestic feline friends need high-quality, WholePrey ingredients to support their active lives,” states Emily Dowling, Chief Marketing Officer at Champion Petfoods, adding, “As a brand, we focus on creating pet food that helps support these activities.”