King Charles awards dog food company days ahead of his Coronation

The company, which produces frozen raw dog food, is one of the 148 organizations nationally recognized by the King in what is considered the UK’s most prestigious awards celebrating the achievements of British businesses across different sectors. 

Naturaw Director Chris Broadbent said that receiving this award is a “huge honor” and “a testament” to the team’s hard work over the last challenging years. 

“The humanization of dogs and increased education on health and well-being, coupled with the availability of healthier foods, will guarantee a £2.9 billion (€3.3B/$3.6B) UK market becoming significantly larger in years to come,” he added in a conversation with GlobalPETS.

Co-Founder Jess Warneken highlighted that sustainability has been at the heart of the business ethos since it was founded in 2014.

“We’re so passionate about the way we conduct ourselves as a company, firmly believing we can have a commercially successful business that is also socially and environmentally conscious. To be recognized in this way with such a prestigious award is a proud moment.”

Naturaw supplies its raw dog food products to over 200 independent raw feeding specialists reaching 10,000 customers.

Making an impact

According to UK Pet Food, Naturaw accounts for 1-2% of volume in the raw sector and around 10% in the dog food category. 

Broadbent believes that Naturaw “can make a substantially larger impact” pushed by its sustainability goals. The firm manufactures the UK’s first organically licensed (OFG) raw pet food, and they were also the first raw food company to be a certified B Corporation in 2022.

Naturaw uses plastic-free packaging on every product they manufacture, and it aims to sell 1.2 million plastic-free products by the end of 2023.

It also offers a free returns scheme to reuse its wool-lined insulated packaging. So far, 40,000 packaging wool liners have been reused.