Kölle Zoo and Das Futterhaus go mobile friendly

As pet parents seek more convenient shopping options from their phones, an increasing number of retailers are prioritizing digital solutions. GlobalPETS highlights the latest developments in Germany.

Das Futterhaus

German pet retail chain Das Futterhaus launched its new website in October. It features a fresh design optimized for smartphones as part of its efforts to become an omnichannel retailer.

The new platform unifies the retailer’s app, which was launched earlier this year, creating a seamless customer experience and enhancing communication.

This initiative aligns with the company’s strategy to improve customer engagement and convenience.

According to Managing Director Kristof Eggerstedt, these new tools “increase the attractiveness” of their stationary core business.

Looking ahead, Das Futterhaus plans to further enhance its digital offerings by adding a shopping function to the website in 2025.

Kölle Zoo

The Schwieberdingen-based specialist pet retailer has launched a customer loyalty app in collaboration with German software and solutions provider Hello Again as part of its digitalization strategy.

The new app allows customers to collect purchase points, redeem rewards and donate to regional animal welfare organizations. Additional features include push notifications, personalized offers, digital receipts and a profile area for pet information.

Users can also check product availability at offline stores and find pets available for adoption through an integration with the animal placement platform Tierheimhelden.

Since its launch in June 2024, its customer base has grown to 47,000 users, with more than 33,000 active participants. The company reports generating €5.5 million ($5.9M) in revenue from the platform, with the average shopping cart value increasing by over 50%.

Kölle Zoo’s initiatives align with strategies adopted by other retailers, such as Italian player Arcaplanet.