La Normandise | France
Offering the best for pets La Normandise is a private label producer of pet food in pouches and aluminium trays. Founded in 1991, the company specialises in highly nutritious wet and dry food for cats and dogs.
Wide range of products
The company’s mission is to develop, manufacture and distribute premium quality pet food products packed in trays and pouches, always aiming to satisfy the needs of cats, dogs and their owners. Its product range offers more than 500 recipes. Varied and balanced, and in multiple formats, they are made to precise and meticulous specifications – from very simple to quite complex compositions.
First French organic brand
Over the years, La Normandise has developed several own brands. This includes Équilibre & Instinct, the first pet food brand based in France to develop wet and dry products made of 100% organic ingredients. The brand was established with a clear vision: respect for the pet’s balance and instinct. These productsare 100% raw meat and fish materials,mainly sourced within Europe with 90% from France, including up to 60% fresh. They must comply with strict hygiene and traceability regulations, from slaughtering to manufacturing.
Sourcing fresh ingredients
Fresh meat ingredients – declared healthy for human consumption – are directly sourced from slaughterhouses and processed within 48 to 72 hours. The raw materials are selected very carefully, and checked on receipt to confirm their state of perfect freshness.
The primary benefit of fresh meat is that it provides an essential source of proteins while delivering better palatability and digestibility. To avoid an overload of lipids, the recipes are mostly composed of lean meats supplemented with rendering industry products such as kidney, liver and heart. This gives the food its natural taste and aroma. It is a balanced nutritional formulation, providing better assimilation of proteins, with equal weight better adjusted to the physiology of carnivores such as cats and dogs. It is also more digestible, preventing the intestinal problems that are so common.
Certification
An independent body provides certification that guarantees and qualifies the origin and quality of the raw materials used, whereby traceability is key. By buying a product with the AB logo (Agriculture Biologique), the pet owner can be certain that it has no GMOs, preservatives or synthetic additives.