Latest retail distribution partnerships in the pet industry

Pet businesses increasingly require a strategic approach, one of which is partnering with leading distributors to enhance their product offerings and benefit from their established consumer trust. GlobalPETS highlights the latest developments in this growing trend.

Dog brand BARK has recently launched its range of toys on Chewy’s platform. The New York-based firm has plans to expand its toy portfolio and launch food toppers and dental lines with the online pet retailer in the coming months.

A Pup Above, known for gently cooked dog food, has secured distribution deals with Pet Supplies Plus and Pet Food Express. Its Cubies Air Dried Food range is now available in 650 Pet Supplies Plus locations and 66 Pet Food Express stores in California.

Similarly, Meowijuana, a SmarterPaw brand specializing in catnip and interactive toys, has partnered with Pet Supermarket. The retailer will feature 10 Meowijuana products in 230 stores, highlighting the brand as its Toy of the Month for September 2024.

Harry Freed, Pet Supermarket’s Senior VP of Merchandising, praised the partnership for aligning with their mission to enhance pet care.

British pet retailer Pets at Home has partnered with fresh dog food subscription service Butternut Box to feature some of its recipes in 50 stores nationwide. The firm has also introduced the EasyEat Feeder, an organic dog-feeding solution, to its online inventory.

Pet specialty distributor Philips Pet Food & Supplies has announced an exclusive partnership with Canada-based Hagen Group. This collaboration introduces Hagen’s premium brands – Catit, BIONIC Dog Toys, and HARI bird products – into the US market.

“Partnering with an industry leader like Hagen supports our efforts to enhance our offerings and strengthen our position in the pet product distribution space,” says Blaine Phillips, CEO of Phillips Pet Food & Supplies.