The latest trends in leashes, lines, beds and cushions in the UK

New trends, new opportunities

The need to provide a safe and comfortable sleeping and resting environment – as well as being able to keep pets under control whilst out and about – has recently led to a number of innovations and introductions in the UK pet accessories market.

The leashes, lines, beds and cushions sector traditionally accounts for 8-10% of the UK pet accessories market, currently estimated as being worth €1.1 billion ($1.2 billion). Now, the demand for multiple use, trend-conscious and higher quality products will grow this market in the years to come.

Out and about

Formerly viewed as just an essential product for maintaining control, leashes have undergone a metamorphosis. As never before, leashes come in a variety of materials, colours and lengths to suit all sorts of outdoor activities: from a simple walk in the park to putting in the miles whilst running with owners. Many dog owners have numerous leash and harness combinations: each one fit for that certain occasion.

Fashion is also making inroads into this sector. Leashes co-ordinate with collars and harnesses, and even with the outfits worn by owners. The demand for products in different colours is, in fact, huge.

Safety at play

Additional product enhancements have focused on safety features, particularly the ‘see and be seen’ aspects. This has led to increased demand for high-vis products or those containing reflective materials.

A more recent innovation in the retractable leash sector has been the inclusion of a LED light in the handle or a detachable torch unit to show the way in the dark. Some suppliers are also including LED strips within the leash fabric. This can be programmed to flash and warn other pedestrians and cyclists that there is something ahead.

And so, to bed

Comfort and cleanliness are key product features within the beds and cushions sector of the UK market. Owners are increasingly projecting their own needs for comfort onto their pets resulting in higher specification for pets’ beds. Washable products – including mattresses and cushions with removable covers that can be easily cleaned – are particularly in demand. As are brighter colours and patterns.

Similarly, trends and innovations in human beds and furnishing are also making inroads into the domain of pets. For instance, memory foam now features prominently in cat and dog bedding. Comfort and security are also key features with cooling/heating mattresses and pads. Orthopaedic and non-slip products for pets are also quickly expanding their market share.

In fact, owners of dogs, cats, rabbits, hamsters, guinea pigs and more, are now faced with an extensive, and potentially overwhelming, choice of bedding: from orthopaedic beds and mattresses, through to calming high-sided products, snuggle tunnels, igloos and tepees. Sweet dreams!