The latest trends in pet pools

Pet pools, mostly for dogs, have been steadily increasing in popularity. Which key drivers are predicted to influence the pet pool market in the coming years? And which companies are leading the way?

Hotter summers

The US and Europe have been experiencing increasingly hot summers and experts say that temperatures will keep rising. In addition to keeping cool themselves, pet owners will need to look at ways to help their pets cope with the heat. According to vets, dog pools are the quickest way of helping a dog to cool off – and maintain a safe temperature – on a hot day.

Health awareness

Dog owners have become more conscious of the dangers of overheating thanks to safety campaigns run by animal welfare charities. The signs of heatstroke in dogs are now more widely recognized by owners, and there is broader awareness of which steps need to be taken to avoid suffering. The susceptibility to heat can vary between breeds. For example, flat-faced breeds – such as Pugs, Pekingese, and French and English Bulldogs – are known to struggle even on moderately hot days.

Humanization

As pets are now increasingly thought of as part of the family, more and more owners are keen to provide fun activities to enrich the lives of their dogs. Lots of dog breeds love spending time in the water, particularly gundogs like spaniels and retrievers who were traditionally bred to work in rivers and lakes.

Premiumization

Just as in other segments, there is an element of luxury or ‘premiumization’ emerging in the pet pool market. One Dog One Bone is one company that is taking the pet pool to the next level. Its heavy- duty bone-shaped and paw-shaped pools are made from the same material as truck bed liners. They can even be purchased with specially made decking kits for a superior, more permanent look and a deluxe experience.