Lintbells, based near Hitchin, Hertfordshire, is behind some of the most exciting brands in the pet trade.
Cooking up a storm
The big idea at Lintbells is to create high quality, natural and affordable pet supplements that help pets reach their full potential. They have spent the last decade cooking up a storm – developing, perfecting, validating, listening to customers and manufacturing the best products they can, using ethically sourced premium-grade ingredients.
The company has become something of a trailblazer in this respect and it explains why their products quite simply, live up to and often exceed expectations.
Global ambitions
Established in 2006 by John Howie and John Davies, Lintbells has a strong focus on scientific validation of its products, working with experts such as the Royal Veterinary College and New Zealand’s Marlborough Research Centre. But it doesn’t stop with the science because helping pets is at the core of the business.
For Lintbells, every product starts with a pet in need. Lintbells researches, formulates and sells high quality, innovative natural supplements that aim to improve the lives of dogs, cats and horses. It’s a commitment the company takes very seriously and has resulted in products that support skin and coat condition, digestive health and joint care.
Their brands include YuMEGA Itchy Dog, the UK’s No.1* veterinary skin supplement and YuMOVE, the UK’s No.1* veterinary joint supplement. As well as establishing such a strong presence in the UK, one of the most competitive retail environments in the world, the company has extended its distribution network to fifteen countries since launching and is still growing strong.
Quality and sustainability
Lintbells strives for excellence in its supplier relationships and sustainable sourcing is a high priority. This is not only a responsibility of environmental stewardship but also important to safeguard the quality, provenance and traceability of the ingredients they use.
The Green Lipped Mussel used in the YuMOVE range is their own ActivEase™ brand and is sustainably farmed in New Zealand. Sourced from specific locations to ensure the highest quality; the farmers also sign up to a stewardship programme to ensure the mussels are ethically managed and the environment is cared for.
YuMEGA Itchy Dog contains sustainably farmed salmon oil from the crystal-clear fjords of Norway. They are ethically managed to maintain the highest quality and go from live in the fjord to the oil in less than an hour to ensure total freshness and high Omega 3 levels.
The golden flax used is a specific variety for high quality grown in Staffordshire; the starflower is grown in Yorkshire or Essex with full traceability, ensuring the oils reach their exacting standard. Lintbells does not use any chemical extraction or refinement processes to obtain its oils so their natural condition is maintained.
At all levels of the Lintbells organisation there’s a realisation that collectively, everyone has a responsibility to help keep pets healthy and happy by providing effective, high quality, pet supplements that reallly work.
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