Major EU pet food players join forces to become Symrise Pet Food
Diana Pet Food, ADF, IsoNova and Schaffelaarbos will operate under the same division to better address the growing pet food market.
Symrise Pet Food will focus on pet food palatability with the brand SPF, pet Nutrition with a new brand, Nutrios and pet food protection with the brand Videka, a joint-venture between Symrise and Kalsec.
“Symrise Pet Food unites the leading players in their markets and fields of expertise. They share a strong sustainability approach as their business models draw on creating value from by-products,” said President Bertrand de Launay.
According to De Launay, the joint Pet Food division of Symrise means “we are now fully structured to serve the pet food market’s dynamic growth globally.”
Symrise Pet Food aims to bring all pets a better life by being at the heart of every eating experience by 2030.