Market trends in odor control products

The global pet stain remover and odor control market was estimated at $8.4 billion (€7.7B) in 2022 and is expected to reach $12 billion (€11B) by 2032, according to Future Market Insights (FMI). And the forecast looks bright for investors boosting new product development.

Younger customers

Millennial pet parents are high spenders when it comes to odor control: they consider the health and cleanliness of their animals as being of prime importance. According to Packaged Facts, dog owners are more likely to purchase odor control products than cat owners. There appears to be an increasing demand for products that are not harmful to pet health, while also being environmentally friendly and good for the planet.

While cat litter sales represent around 73% of the category, training pads registered the highest increase: increasing from $525 million (€492M) in 2016 to $820 million (€769M) in 2021 (+9.35%). Dog waste bag sales shot up by 7.6%.

Market potential

Understandably, some manufacturers are tapping into the sales potential of this growing pet supplies niche. Take, India-based grooming start-up Zoivane Pets: in 2019 they launched a potty-training spray to train cats and dogs. They also introduced a stay-away spray to restrict a pet’s movements in specific areas of the house. The brand, that is currently present in 300 cities across India, sold more than 50,000 of these sprays to date.

In a similar vein, in December 2022, Zoivane Pets raised $608,000 ($561,500) in seed funding to boost its product development. Californian-based BioLargo, which launched its new pet odor control POOPH in 2021, now aims to increase sales by 125% in 2022.

This will be thanks to what they see as the ‘dramatic revenue growth’ of this product. The company recently rolled out POOPH in Walmart as part of a national retail rollout strategy.