Mars launches new pet products in Bulgaria

Mars launches new pet products in Bulgaria

Beside some consumers products Mars will launch also two new pet products to the Bulgarian market. 

The two Mars products to be marketed are Perfect Fit dog food and cat food products. The first one is a premium brand that will be distributed in the store network. At present, the manufacturer has a leading position in dog food with Royal Canin and is second to Whiskas cats.

“Unlike Royal Canin, which is sold only in specialized pet stores, our new Perfect Fit brand will be targeted at the supermarkets in the country,” explained Melina Fotantzi, who is a brand manager of this category for Bulgaria. Initially, in our country will be available Perfect Fit cat food, and later – and for dogs.