Just Eat bolsters its on-demand delivery service for pet supplies
The online delivery platform is addressing the increased demand for pet supplies. GlobalPETS learns more.
Just Eat has recently partnered with British pet retailer chain Just for Pets to deliver pet care essentials, including food, treats, grooming products and toys, in 30 minutes or less.
The company recognizes this as the first “large-scale collaboration” between an on-demand delivery platform and a pet retailer.
It has launched the service with 18 Just for Pets locations, with plans to expand to its sister brand, Pets & Friends, by early 2025.
Continuing expansion
This partnership follows Just Eat’s recent partnerships with supermarket chain Waitrose, beauty retailer Boots and meal kit company HelloFresh, among others.
The delivery platform has also formed partnerships with pet retailers Fressnapf and MaxiZoo in Austria and Switzerland, which involves the delivery of pet supplies in 45 minutes. Since its establishment in April 2024, the partnership has been driving “a good amount” of orders.
“Petcare is a key part of our retail strategy, and we aim to expand this vertical across all of our Just Eat Takeaway.com’s markets,” a company spokesperson tells GlobalPETS.
According to Just Eat, they have active pet care partnerships in 7 markets, including Denmark, Canada, Spain and the Netherlands.
Shopping trends
Recent research shows that 77% of early adopters of on-demand delivery services expect to be shopping for pet care items.
At present, dog products dominate Just Eat’s consumer baskets (60%), followed by cat products (40%). Popular delivery items include cat litter, chew and dental treats and toys.
The platform also notices a growing demand for raw dog food from specialized partners, holiday-themed products during festive occasions like Christmas and flea and worm medications, which make up 5% of sales.
According to data from Euromonitor, of the 46% of pet-owning households in Europe, 86% of owners have shopped online, compared to 60% pre-pandemic. Furthermore, Millennials, who constitute a third of the pet parents, prioritize convenience the most.
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