Mars Petcare appointed six pet companies in the Leap Venture Studio
Mars Petcare, Michelson Found Animals Foundation and R/GA Ventures have announced six companies to participate in the Leap Venture Studio, a startup program for innovative pet companies.
Three of them are pet food and treat companies. Each company will work with professional consultants, strategists, technologists and designers to fine tune their products, marketing initiatives and business strategies.
This is the second annual Leap Ventures program offered through Mars, Michelson Found Animals and R/GA. The program focuses on young and growing companies in diverse segments of the pet industry by providing them a business network, industry knowledge and creative capital.
The latest articles
Analysis: Social media’s growing influence on pet parents’ decisions
American pet owners have a different approach depending on whether they own a cat or a dog. GlobalPETS learns more.
Data reveals shifting trends in UK pet products and brands
GlobalPETS analyses a market report on the popularity of pet products and brands in the British pet industry.
Analysis: a new life for food waste in pet food?
Experimental projects in India, Australia and Germany are turning food scraps, meat waste and fungi into pet food.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.