Meelunie | the Netherlands

A tradition in setting new standards

Meelunie was established in 1867, when Pieter Glasz opened his hulling mill in Joure, in the north of the Netherlands. Today that same windmill stands proudly bearing the logo of the Promill brand, a symbol of quality and reliability.

During the last 150 years, Meelunie has become a global player in the supply chain of plant based products, like starches, fibers and proteins. This has resulted in being the largest distributor of tapioca starch in Northern America. By having expanded the portfolio with potato by-products and dried fruits and vegetables, Meelunie increasingly becomes a more important player in the pet food industry.

Providing what clients seek

The company offers a wide variety of sustainably produced products. Its pet food ingredients meet the three criteria that customers seek: good value-for-money, reliably supplied and meeting the toughest quality standards. Over the decades, it has drawn on long experience to develop a thorough knowledge of the pet food market, working with partners to help move the industry forward and provide its customers with healthy, balanced products that are cost-effective, yet innovative.

Delivering on promises

Today many of Meelunie’s customers praise the company’s reliability. They have been forging long-term relationships with suppliers and customers alike, an added value which goes far and beyond of what a customer would normally expect. From risk management to multi-sourcing, from quality assurance to tailor-made supply chains, the company endeavours to always meet their highest possible Product & Services Standard and to deliver on its promises.

It also prides itself on the calibre of its people. Multilingual and client-focused; for its staff, local markets hold no secrets. They know each stage of the local supply chain inside out, from initial supplier to final customer.

Not just words, but deeds

Meelunie demonstrates its commitment to fair trade, decent worker conditions throughout the supply chain, and sustainable products and processes – not just in words, but also in deeds. It is an ambassador of the Oxfam Novib ‘Entrepreneurs for Entrepreneurs’ programme, which provides microcredits to SMEs and entrepreneurs in developing countries. The company has joined forces with the GoodShipping Program to decarbonise its supply chain, developing its very own Carbon Calculator that measures its total emissions.