MidWest Homes for Pets | UNITED STATES

Guiding principles 

Quality, innovation, integrity, value, outstanding customer service, and trust are the guiding principles of MidWest Homes for Pets. With a robust 95-year history, their commitment to ongoing, industry-leading quality assurance practices is what sustains their brand.

Synergistic relationship

The company sets themselves apart from competitors by maintaining a synergistic relationship among their research and design department, quality assurance and testing lab, customer service team, shipping and receiving teams, and production facilities. These teams work closely together and communicate daily about existing and new products, rectifying issues that may arise during production, packaging, or shipping. Each product undergoes testing from the product design phase and throughout the lifespan of the product line. That is followed by customer service support and a one-year limited manufacturers’ warranty.

Intuitive innovation

The company finds innovative solutions based on research and intuition. They recently launched the Contour Crate Line featuring LapLock technology, which creates multiple lock points on the perimeter of the door. Sustainability in product development necessitates patents to protect intellectual property and innovations, and MidWest Home for Pets have been issued over 100 patents in the last ten years. 

Attuned to customers

Their experts routinely study industry trends, and they recently completed exten sive consumer research in the containment category. They believe it is imperative to understand and be responsive to the customer. With their customer service team based at the companies’ headquarters in Indiana, they provide support to retail and distributor partners. They also communicate daily with pet parents, assist with product assembly, and create training techniques.

Global reach

MidWest Homes for Pets continues to expand internationally with a wide assortment of wire crates, bedding and other pet goods that promote responsible pet ownership. The companies’ goals for the international market are similar to their domestic goals: utilizing marketing research to reach more pet parents, and promote healthy and responsible pet ownership.