The human health and wellness trend is improving life for pets too.
Achieving health and wellness on the inside and out is an ever-increasing focus for people all around the world and, luckily for our four-legged friends, this trend is bettering their lives too.
We are seeing a growing emphasis on premiumisation, where pet owners increasingly value top-quality pet products such as natural pet foods and supplements. This is a direct reflection of the consumer trend towards cleaner eating and the desire to prevent health issues for pets, such as mobility or joint problems as they age.
Full of life at any age
People are becoming ever-more aware that pet ownership improves their own quality of life in a number of ways, such as by increasing activity and improving fitness, reducing the risk of illnesses, reducing stress and lowering anxiety. Canine company can even increase levels of serotonin and dopamine.
The focus on enhancing life with better foods, ensuring complete nutrition with high-quality supplements and doing more to care for physical and mental health is higher than ever before – not just for people, but also for pets. There is a higher level of understanding that regularly adding natural supplements to a pet’s diet can help improve the animal’s health and happiness and ensure they live a full life, whatever their age.
Health, well-being and holistic thinking
To meet this demand, the pet industry is moving towards a more holistic, educational approach to benefit all aspects of pets’ lives. Consumers require reassurance that a product is the best for their pet at the best value. Demand is also increasing for natural and ethically sourced ingredients, demonstrating a growing desire to choose the product that first and foremost supports the animal.
The pet dietary supplement category has experienced strong year-on-year growth, which is predicted to continue due to pet owners becoming more knowledgeable about supplements for their pets, according to Euromonitor International
Brands such as Lintbells are rising to the challenge of being experts in their field, especially as pet owners are looking for advice and information about pet health as part of their customer journey. By taking an integrated approach to communication, it is possible to raise awareness of supplements and educate shoppers, empowering them to make the best decisions for themselves and their pets.
interzoo 2018 – hall 9, booth 506a
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