For over 30 years already, Grau has been developing and producing high-quality, natural dog and cat food and innovative supplements.
Only the best
German-based Grau has been leading in the production and distribution of state-of-the-art dog food and supplements. Best known for its long-standing Hokamix brand, to this day the company continues to focus on quality: using only the best ingredients for its products. When it was first launched, Hokamix was a revolutionary product with a unique blend of herbs. Since that time, dog owners all over the world have successfully helped their dogs overcome skin, intestinal and mobility problems by giving them this unique herbal mixture.
Over time, the Hokamix range has been expanded and a number of innovative supplements have been added. Not only are improvements and new additions based on customer feedback, the latest beneficial scientific developments in the field of nutrients are applied to continue to bring innovative and even more effective products.
Three core values
The company’s values are built on three pillars: honesty, customer satisfaction and reliability.
- Honesty – results are the most reliable way to convince customers of product effectiveness.
- Customer satisfaction – this goes beyond simply satisfying the customer. It is about exceeding his expectations.
- Reliability – deliver what is promised!
Grau is currently active in 25 countries and rapidly expanding to new ones. A dedicated export team offers comprehensive support to distributors. The company is active on dog shows all over the world: helping distributors to grow within their markets. They strongly believe that a solid partnership is based on reliability and mutual benefits.
Sustainability
With sustainability high up on most people’s agenda, Grau has replaced part of the plastic Hokamix packaging with less polluting cardboard packaging. What is more, the company uses 100% recyclable plastic carrier bags for its customers. DHL and GLS Go Green shipment options are used worldwide for product distribution to minimise the company’s carbon footprint.
Future plans
Trends, such as premiumisation, humanisation, nutritional knowledge and urbanisation, are set to impact the pet industry. Grau closely follows these and other trends, for both short- and long-term plans. Looking to know more on how this market leader can help you bring innovative supplements to dog owners? Get in touch!
The latest articles
Digital boosts revenue of Petz in Q1 2024
The Brazilian pet retailer posted an online gross revenue increase of 16.6% vs. a drop of 6.1% in its physical stores.
Russia’s pet population has risen 11% since 2020
New data reveals that last year, more than half of households in the country owned a pet. GlobalPETS dives into the insights.
The American Kennel Club acquires grooming certification program
The Professional Grooming Credential is a voluntary scheme to validate pet groomers’ knowledge and technical skills.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.