Australia’s most vertically integrated pet business is expanding its export market.
Over 35 years ago, company founder Jason van Peelen started breeding fish in his garage in Tasmania to supply local pet stores. From these humble beginnings, the company now operates 2 manufacturing sites and 3 warehouses covering distribution right across Australia. Nature’s Best is part of the Pets Solutions International group of companies that also encompasses a retail network (Pets Domain with 65 stores) and an aquatic division (Aquarium Industries and Aussie Fish Aquatics).
Sustainable manufacturing
The company’s 2 manufacturing sites located in Tasmania are powered by hydro energy. They make a wide variety of products: from food and treats for birds, poultry and small animals under the Peckish brand, to Tidbits-branded dog biscuits and aquarium water treatments under the Aquasonic brand. The company’s focus is to maintain the nutritional integrity of the raw ingredients by using gentle manufacturing processes like cold-pressed extrusions and stone milling its own Australian-grown wheat flour.
Nature’s Best has made a considerable investment in automation and equipment in recent years to keep up with the growing demand for its products. In addition to manufacturing its own brands, several other private label products are made in-house to meet client requirements.
Alongside manufactured lines, Nature’s Best has designed an extensive and ever- growing fashion brand called Dan & Sam, specializing in stylish walk wear, apparel and accessories for dogs and cats.
Exports
“Products made by Nature’s Best can be found in over 1,500 outlets across Australia,” says the company’s Chief Operating Officer, Chris Worthington. “We currently export products to 3 other countries but are now looking to open up our distribution across a broader export market.”
Zoomark
The company will be exhibiting at its first international trade show, Zoomark, later this year. “Come and look for us in Hall 25, Booth B73-B77. We might even have some nice Australian treats on hand for you to try,” states Worthington.
Nature’s Best Pty Ltd.
sales@naturesbest.com.au
naturesbest.com.au
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