Akvatera, the manufacturer of Nature’s Protection, has successfully expanded its export activities over the past five years. It is now present in fifty countries in Europe, Asia and the Middle East.
Nature‘s Protection started out as a way of ensuring the health, vitality and wellbeing of the pets and kennels belonging to the company’s founders. Their employees’ care for animals ultimately resulted in perfect pet food formulas and a super-premium dog and cat food brand.
In 2016, the company began exporting to Japan, South Korea and Thailand. Export procedures to Asian countries are complicated, and the selection process for imported products is meticulous. The company is proud that it rapidly acquired a strong presence – proof that its product quality meets and exceeds consumer needs.
Partners and brand ambassadors
“Partnership, mutual comprehension, flexibility and a deep understanding of customer needs help us work in many different countries. Customers differ in ideology, culture and mentality. Of course, our customers are purchasers, but most of all they are partners, brand ambassadors and representatives. Together, we work towards common goals. Distributors can rely on us and be assured of solid backing,” says Paulius Ausmanas, Head of Exports.
External partners are stringently evaluated and selected, since the company intends to work exclusively with professionals who are market leaders and experts on their country’s culture.
“Our key advantage is the uniqueness, quality and exclusivity of our products, along with non-standard business models, a personalized approach, and co-operation with our customers.”
The company’s products are manufactured in a natural environment. Lithuania’s clean air, and the forests, lakes and rivers surrounding the factory, significantly enhance product credibility. “We strongly emphasize sustainable development and are concerned not only with the product, but also the environment where it is produced,” Paulius adds.
The Nature’s Protection brand is relatively new, but already well known in many countries. The company’s ambition is to distribute worldwide, and Paulius sees huge potential in the United States and China. Although competition there is intense, he regards this as an incentive to improve, grow, and relentlessly focus on satisfying the specific nutritional requirements of pets. “For us, it’s not just business; it’s a lifestyle. Our business is based on personal responsibility and the will to supply pets’ basic needs.”
The latest articles
Supertails raises $15 million in Series B funding
The Indian start-up wants to gain more customers and enhance its offline business strategy.
Lyka Pet Food expands manufacturing capabilities to Victoria
The Australian pet food manufacturer aims to improve its logistics strategy.
From Symrise to Pets at Home: a new round of appointments in the pet industry
As many as 8 pet players have recently appointed top-level executives to their management teams. GlobalPETS takes a look.
Weekly newsletter to stay up-to-date
Discover what’s happening in the pet industry. Get the must-read stories and insights in your inbox.