Outcome fundraising of PETS International for PSC
PETS International is celebrating its 30th anniversary. Part of the celebrations includes a present to the industry: a donation of over €15,000 ($17,555) that we raised for the Pet Sustainability Coalition (PSC). We would like to take this opportunity to thank the companies who contributed to this cause!
What is PSC going to do with your donation?
PSC will be using the money to support its current European activities. These include:
- Serving as a non-profit stakeholder and help establish industry wide guidelines for proper Life Cycle Analysis in collaboration with the European Commission.
- Exploration of the European Sustainability Programme and larger presence at ZooMark 2019.
- Communicating best practices to members: such as Josera’s Carbon Footprint (find this case study at petsustainability.org).
- Webinar on sustainable packaging for European members.
- Sustainable Business Pet Industry Report drawn up in partnership with the World Pet Association (WPA). The aim of this collaboration is to focus pet retailers on sustainable business practices and help them better identify manufacturers and brands that meet new consumer demands for responsibly made products. It will help retailers prepare for millennials as consumers and employees and help make their companies attractive to these critical audiences.
At this moment, the European PSC committee is being formed. The planning is that this committee will kick off its activities in September. The committee will decide, amongst others, how the €15.000 ($17,555) fund will be invested in European activities. Read more about this initiative in the next issue of PETS International.