AM Nutrition (Norway)
AM Nutrition uses air classification to produce different pea products from yellow peas. The native pea fractions conserve the high nutritional value and functionality of whole peas.
We know from the human food industry that a diet rich in plant-based foods and with fewer animal source foods confers both improved health and environmental benefits
Could we make a parallel to pet food?
We have observed some important drivers for plant-based proteins in pet food
- Health and wellness are reasons for choosing plant-based ingredients.
- Human food trends moving consumers to opt for plant-based proteins influence pet owner`s food choice for pets.
- Raising concerns for environment and animal ethics help plant-based protein to grow
- Emerging new category of meat analogues for pets based on plant-based protein, where Native Pea Protein Concentrate displays an important role in innovation.
Why choosing Pea Concentrates? â Sustainability matters
Pet owners are concerned about the welfare of their pets but also about the environment by placing emphasis on traits like kindness and compassion. Pets have an important role in society, and this fact has been even more noticeable after the COVID pandemic.
There is indeed an important driving demand for ingredients in pet food, which places social and corporate responsibility at the forefront of our strategy.
Our pea ingredients are excellent ingredients which fits nowadays` and future trends to support claims on health, clean label, functional and sustainable pet food.
AM Nutrition AS
post@am-nutrition.no
https://www.am-nutrition.no/pet-food/
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