Pet care in Poland

Premiumization

The number of cats and dogs is steadily growing in Poland, as too is the average income. One of the most notable results of this development is the premiumization trend. According to Euromonitor, this growing demand is driving the expansion of the range of pet products offered, especially in the cat food category. 

Pet owners select premium pet products for their added health properties and to cater to their pets’ specific needs. Polish customers are consciously seeking pet products tailored specifically to weight and age, and food that supports a healthy lifestyle. Euromonitor has observed that cat owners seem to have developed a preference for wet cat food, while dog owners prefer dry pet food. 

Distribution

As in previous years, pet-care products tend to be sold mainly through pet shops, grocery retailers and hypermarkets. While some pet owners look for professional advice and a specialised offering, others lean towards familiar private label or economy brands, which is good news for both. While pet care in Poland is dominated by multinational brands, private labels are gaining ground. 

The most noticeable change is the growing role of e-commerce. Internet sales are boosting pet food sales in Poland, as the number of owners buying pet food and products online is increasing at a fast pace. 

 

Outlook

For the future, Euromonitor predicts a sales increase in the dog and cat food category, especially in the premium sector and to a lesser extent in the economy segment.