Pet Factory opens new pet food manufacturing hub in Bucharest

From distributor to manufacturer

Pet Factory began as a family-owned distribution business and gradually expanded into manufacturing, growing significantly over the past 15 years.

Today, the company offers over 1,500 SKUs for dogs, cats, rodents and birds, partnering with retail chains, specialty stores and distributors across Romania and Europe.

Building on this growth, Pet Factory recently invested nearly €20 million ($23M) in a new, state-of-the-art production facility.

The 9,000 sq m plant, designed according to the highest European standards, incorporates advanced technology from Germany and the Netherlands and holds IFS, ISO 14001 and ISO 22000 certifications.

Certified quality and sustainability

These certifications attest to Pet Factory’s commitment to high standards of quality, safety and sustainability.

The IFS (International Featured Standards) certification confirms that Pet Factory’s products consistently meet stringent food safety and quality criteria.

ISO 22000 ensures the implementation of comprehensive food safety management systems, while ISO 14001 highlights the company’s dedication to environmental responsibility and sustainable production.

This investment provides Pet Factory with complete control over production and quality, emphasizing high-quality ingredients sourced locally in Romania.

Together with advanced recipes and state-of-the-art processing equipment, the new facility ensures exceptional consistency, safety and palatability, which are crucial factors in today’s competitive pet product market.

Own and private label brands

The factory produces Pet Factory’s own brands, including Miau Miau, 4Dog, Cat Joy and Dog Joy, as well as private label products for European hypermarkets and distribution partners.

Designed to maximize operational agility, the facility offers short production lead times, exceptional flexibility and customized solutions.

Clients seeking to develop their own brand products can benefit from tailored recipes, premium quality standards and competitive pricing.

Strategic logistics location

Strategically located near Constanta Port (Eastern EU’s largest seaport), the Danube river port of Giurgiu and 3 major highways connecting Romania to Western Europe, the new factory also serves as a powerful logistics hub.

Pet Factory’s evolution from distributor to modern manufacturer mirrors a broader industry trend toward regional production, increased transparency and stronger cooperation among retailers, distributors and producers.

As of 2024, Europe has gained not only a new factory but also a new benchmark in quality pet food manufacturing.

Partnership opportunities

For businesses seeking to build their own brand, Pet Factory offers a modern, flexible and experienced manufacturing partnership.

The company enables clients to produce high-quality products that align with their brand vision and values, helping them earn long-term customer trust and loyalty.