Pet food with love from the heart of Europe

Visitors to one of the pet sector’s most prestigious events will have an opportunity to see the sustainable products in the Brit Care line, which uses alternative sources of protein and fully recyclable packaging. And the Christopherus line will be introducing the very first vegetarian food in the Vafo portfolio.

Sustainability

For pet owners, an increasingly important aspect of the products they buy is sustainability. This is something that Vafo has been focusing on for several years. So the company will present its entire new line of Brit Care foods with innovative recipes. Special attention is now paid to the choice of ingredients, the vast majority of which come from local producers, with insects playing an important role as a sustainable source of protein. Insect farming is far friendlier to the environment than conventional livestock farming, and it doesn’t burden the planet with greenhouse gases.

New Brit Care products have innovative packaging made from recyclable materials that can be sorted together with other plastics, like PET bottles. The improved recipe is fortified with vitamins for even more emphasis on pet health. This sustainable Brit Care formula is an excellent addition to other super-sustainable products in the Vafo portfolio, such as Hau-Hau Champion and Planet Pet Society, made using second-chance ingredients.

Vegetarian dog food

For the first time in the history of Vafo, vegetarian dog food is taking its place in the product portfolio. Under the traditional Christopherus brand, pet owners will be able to feed their four-legged friends food that’s substantially friendlier to the environment yet still healthy and nutritious.

New items are also being added to the highly popular Carnilove True Fresh product line, which contains fresh meat and is the clear choice for owners who want to give their pets the most natural, evolution-tested ingredients.

Promoting its strategy

Vafo is pursuing sustainability not only with its new products but also, in keeping with its sustainability strategy, during its trade fair participation. This means you won’t find any printed promotional materials or visiting cards at its Zoomark booth. And as well as taking a look at the new products, booth visitors can enjoy delicious refreshments with a friendly vibe.

Visitors at Zoomark International 2023 will find all this and much more in the Vafo booth.