Pet food with passion

For more than 80 years, the brand from idyllic Bavaria has specialized in first-class pet food ‘Made in Germany’. In doing so, the company takes responsibility not only for pet health but also for people and the environment.

Quality in the pet’s feeding bowl

To meet the highest standards, Josera uses exclusively high-quality ingredients, building on its extensive experience. The result: highly digestible and extremely easy-to-tolerate recipes with proven and excellent acceptance. All recipes are developed and regularly tested at the in-house accredited laboratory by a team of nutrition experts.

Wide variety for cats and dogs

Every pet has its own requirements, and the varied Josera pet food selection offers the right menu for any kind of pet: from the mellow couch potato to the agile sporty type, and from puppies to seniors. The pet food brand also provides species-appropriate food for sensitive 4-legged friends with food intolerances or allergies.

Environmental responsibility

Sustainability is extremely important for the German company, which is why making its entire production process carbon neutral was a major milestone for Josera. Their motto: avoid CO2 wherever possible, reduce it where it cannot be avoided, and compensate for greenhouse gas emissions with other projects. To comply with this, the pet brand looks at the entire value chain of its products – from raw materials to production, packaging and delivery of the product to the customer’s home. With this extended view, Josera petfood is an international pioneer in the pet industry.

There are a large number of measures on site that are helping to achieve the goal of climate neutrality. These include state-of-the-art production facilities, regional raw materials and suppliers, electricity generation using the outstanding primary energy efficiency of the company’s own power plant, and product storage in a high-bay warehouse made of regionally sourced PEFC-certified wood.

Offsetting in the forest

The Ntakata Mountains forest conservation project in Tanzania compensates for all the company’s unavoidable emissions on site. This is where the brand has been actively involved for many years on behalf of the inhabitants, flora and fauna of an area comprising 216,000 hectares.